Our Values
We’re serious about our commitment to creating fun for life, so why complicate it? We decided to make it as clear as child’s play.
For us, it’s about bringing together the pieces to deliver the perfect combination for you.
For everyone
- Pure fun + targeted personal benefits for every age.
- Designed to embrace all abilities and meet universal needs for play, learning and well-being.
- Made for NZ climate so tough enough for ‘play’ around the world.
Fresh & best
- Leading trends translated into innovative, unique and creative solutions.
- Global partnerships and international presence to source from and deliver the best and widest selection.
Life, skills & safety
- Beyond fun for fun’s sake: target specific physical benefits, development and social skills.
- Strong and age-appropriate products that meet or exceed all relevant safety standards.
Lasting products & partnerships
- Real, enduring client relationships through exceptional service.
- Expertise, efficiency and track record you can rely on.
- Exceptional safety, quality, strength and durability.
Community & planet life
- Genuine, proven commitment to customers, end-users and communities.
- Inclusive approach to ensure equality and accessibility.
- Environmental and sustainable practices and outlook.
