Page 2 - eibe Ecorino Brochure

The story behind Rhino

HOW it all staRted same clothes, like the same music and extreme sports.
As a consequence, we enlarged our dealer network to
In my younger days, I used to skateboard in the countries all over the world. Together with my team of
streets a lot and for many years I competed in the dedicated and professional people, we work hard daily
Belgian BMX dirt track competition. to serve more than 35 markets.
Please contact Wim, our main designer-skater, a
When I took over the furniture business from my winner of many skate competitions, to assist you
father in 1999, I had a great opportunity to combine with all your skate questions.
the following 3 things :
1 my personal interest in extreme sports in general
2 a great company with modern wood/composite tHe RiGHt tO eXPRess YOURselF
working technology
3 the possibility to develop a new skate ramp In a world that’s spinning faster every day, kids are
system less physically active, due to the introduction of new
technologies such as amusement games, computers,
When I look back, the timing could not have been TV, internet, etc.
better, because the huge expansion of many extreme They are living largely in a pre-programmed, spoiled,
sports (skateboarding, inline skating, snowboarding, virtual world where obesity and ego-centrism have
wave surfi ng, kite surfi ng, downhill MTB, etc.....) started
wave surfi ng, kite surfi ng, downhill MTB, etc.....) started become serious problems. Young people have the
around the same time. This development was and still is
around the same time. This development was and still is right to free “play” and we have the obligation to
supported by the unabated attention of the
supported by the unabated attention of the provide it for them in this modern and fast world.
media, industry (clothing, beverages, video
media, industry (clothing, beverages, video
games, etc.) and organisations (skate
games, etc.) and organisations (skate Good playgrounds, multisport arena’s, and
federations).
federations). challenging play equipment are ideal for younger
kids and teenagers.
We started our dealer network in
We started our dealer network in
Belgium and the surrounding But, there’s also an important group of younger
Belgium and the surrounding
EU countries, but we quickly
EU countries, but we quickly people that is looking for greater challenges and a
learned that interest in
learned that interest in location where they can socialize and show off. We
skate parks was very can create these “hang out’s” with well conceived
skate parks was very
high world-wide.
high world-wide. skate parks, where skaters can develop their talents
Teenagers in Australia, and express their life style.
Teenagers in Australia,
Chile, Iceland, Europe, the USA What is unique is that skate parks are the only
Chile, Iceland, Europe, the USA
or Japan behave the same, wear the meeting points where you can see a 9 year old kid
or Japan behave the same, wear the
and a 18 year old teenager respectfully learning
W
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